Challenge:
Create a clear, simple, cross-cultural, and yet fun brand guidebook for a multinational organization with 146 national member societies served by 80 staff in 40 countries, all from different cultures and with varied access to technology.
Solution:
An interactive PDF serves as a print-optional reference guide with live hyperlinks for quick navigation. This virtual brand book contains rules for logo usage, color palette, and font choices as well as tips to effectively use typography and color.
Created while an employee at American Bible Society.
